What Makes a Great Assistant for Your Photo or Video Production Assignment

I am a firm believer in creating a crew that you work with often and are able to build a trusting business relationship. An assistant is a significant asset to any photography or video media production assignment. A team that works together often allows for smoother productivity, creates a great synergy on set for everyone else to follow and if the "shit" hits the fan, it is the assistant and myself that works right through it without any moments of panic.

Assistant Nonni Muller is invaluable on many levels. Together we created a list of what a good assistant brings to an assignment:

• Provides relief by being the second pair of hands onset.

• Allows the photographer or videographer to be free of the smaller details so they can focus on the creativity, subject, and client.

• Anticipates the photographer's actions and is ready to spring into action when needed.

• Listens and is mindful of the project’s objectives.

• Provides insight with constructive feedback regarding creativity or logistics.

• Works as an extra set of eyes to make sure the set and subjects look great.

• Makes the day more comfortable for everyone on set.

• Helps with moving quicker when needed.

• Helps with smoothing out unexpected bumps in the road.

• Keeps track of the gear and keep it organized.

• Helps connect with the subject(s) when needed.

Nonni has been both assisting and shooting photo or video herself for eight years in the media industry and has worked with both keen and unappreciative lead photographers alike. The dynamic between the assistant and myself is essential for a smooth and successful project.

Assistants may take a back seat, but they are proud of the work that we do as a team. They are an essential part of the process regarding image making and vital to the success of the whole media production.