Short-Form Video Production for Your Business: High-Quality Results at a Lower Cost

This short-form video was recorded as a horizontal video for YouTube, and we repurposed it in a vertical format for some social media platforms.

Many people prefer to consume information through videos on social media platforms such as TikTok, Instagram, and Twitter. These videos are usually recorded on smartphones like iPhones or Galaxies, which have become the standard for quality and accessibility. If you're considering creating videos for your business, keeping this in mind could be beneficial.

Professional video production for businesses typically involves a crew of at least three, a hair and makeup stylist, and other professionals. However, some businesses or marketing departments may feel overwhelmed by the size of the crew, the disruption to their business during production, or the cost of such production. In response to these concerns, I have created a package that uses an iPhone as the camera, a high-quality microphone, and a crew of one (myself).

With years of experience creating visually appealing videos with good sound and messaging, I work closely with clients to discuss their video topics and outline their talking points briefly. The messaging is spoken from the heart, allowing for a more authentic approach. This short-form video production process typically takes less than 90 minutes of production, including a few takes of the subject speaking their message and capturing additional footage.

After production, we treat the video like any other professional production, adding components such as logos, lower thirds, and simple graphics. These short-form videos are filmed with an iPhone, a professional microphone, and my years of experience as a camera operator, photographer, and producer, resulting in high-quality content at a lower cost.

This short-form video service offers many uses, such as sharing expertise, conveying messages, or informing customers about your business. Recently, I created a series of testimonials for Rhode Island's Goldman Sachs 10,000 Small Businesses program. Each video took less than an hour of the business owner's time and was re-purposed in a vertical format for Instagram.

At Indermaur Media, I offer tailored video production solutions to meet your needs and budget. Whether you choose our more straightforward video process using an iPhone and professional sound equipment or a more professional video camera production with an entire crew, we ensure high-quality results. Our services include both short-form and traditional video production.