It’s hard to believe I have only left my home twice in about six weeks. All of Indermaur Media’s new projects have been postponed until further notice. Or until I figure out how to produce a photography and video project through Zoom. Though we continue to work on…

Many of my clients are using their mobile phones to share their corporate narrative on social media. Successful mobile phone photography is essential for any corporate social media marketing plan. I partnered up with…

There a many types of commercial photography and advertising campaigns. A number of my advertising photography projects and corporate video assignments are smaller projects that I thoroughly enjoy. I also appreciate the more significant projects, and that level of experience allows me to create an even stronger plan for the smaller advertising campaigns.

Some of the best ideas come to us when we aren’t focused on anything particular – like when we’re in the shower or running…

Indermaur Media is fortunate to be able to work with lots of businesses on their professional photography needs and video introductions. I watch many of them struggle to keep up with the fast-paced demands of maintaining a strong social media presence, often posting unplanned photos and quick captions just to stay top of mind with their customers.

Companies have also shared how employees can be distracted from their job responsibilities when they participate in the company’s social media posting. The lack of consistency in the style of each post lends itself to diminishing the company’s brand with no oversight. Companies also spend hundreds of dollars on social media advertising without a focused goal, and without much insight on their return on investment.

I’ve always been passionate about telling the stories of a business, and I’ve had great experiences producing a wide range of corporate media campaigns. How could I take that knowledge and translate it into a workable formula that would serve the smaller companies?

Owning a multi-media production company isn’t all about taking excellent photos and video, and working with great collaborative teams. There’s always something new to learn.

I recently graduated from the 6th cohort of Goldman Sachs 10,000 Small Businesses at CCRI. It’s a no-cost 12-week program that helps small businesses grow through practical business education, increased access to capital, and a support network of advisers and peers.

Initially, I felt both excited and apprehensive about exposing my life’s work and business to other businesses. This cohort consisted of 24 business owners throughout Rhode Island. The curriculum, designed by Babson College (the nation’s top-ranked entrepreneurship school), focuses on practical skills that can immediately be applied by business owners. Business owners also receive one-on-one mentoring from a dedicated business advisor and develop a growth plan specific to their business.

My challenge after acceptance into this program was to commit to carving time out of my weekly schedule.