The Power of Custom Sound: Elevating Your Video with Original Music
When I set out to create my bio reel video, I knew the visuals would tell my story—but what about the sound? Sound design is often an afterthought in video production, but I've seen firsthand how a custom soundtrack can elevate a project. My first project with Beth Burnett at Murmuring Records was for my REVEALED film. So, I reached out to this talented composer, producer, and sync artist to craft a bespoke score for my bio video. The result? A more profound, more immersive experience that truly captured my personality and message.
In addition, I reached out to Beth to co-write this blog because I know how custom scoring and sound design elevate a video even more beyond a stock music track and I wanted to get her perspective in this blog.
Why Sound Matters as Much as the Visuals
You've poured your heart into crafting compelling visuals and messaging, but have you considered how sound shapes your audience's experience? Sound isn't just background noise—it's half the story. It evokes emotion, builds tension, and connects with viewers on a fundamental level. While stock music can serve its purpose, it rarely captures the true essence of a message. That's where custom scoring and sound design shine.
The Benefits of Custom Sound Design
🔹 Bring Images to Life – Thoughtful sound design adds depth and realism, transforming visuals from static imagery into dynamic experiences. Whether it's the rustling of leaves in a forest or the hum of a bustling city, sound bridges the gap between seeing and feeling.
🎵 Craft Emotional Resonance – Custom music is composed specifically for your video, perfectly complementing the visuals and amplifying the emotional impact. It creates a powerful connection with your audience that stock music simply can't replicate.
🎤 Polish Your Voice-Over – Clear and engaging voice-overs are essential. A well-balanced mix ensures clarity, enhances narration, and elevates the professionalism of your video, making your message resonate.
🔥 Make Your Video Unforgettable - Sound is Half the Story – it's not an exaggeration. Sound is as important as visuals. It creates atmosphere, builds tension, and makes your video memorable. Custom sound design elevates your content from watchable to captivating.
Behind the Scenes: The Soundtrack of My Bio Reel
"For Scott Indermaur Media's bio-reel video, I crafted a soundscape reflecting his personality and values. After discussing his career and goals, I combined classic instrumentation (piano, strings) to represent his dependability with driving drums to capture his positive energy. Pizzicato strings add a touch of his gentle humor. Beyond the score, I used ambiance and foley (like a martini jigger) to bring the visuals to life, creating a more immersive and compelling experience," Beth Burnett.
Don't Let Sound Be an Afterthought
Investing in custom scoring and sound design is an investment in your video's overall quality and effectiveness. It's the key to transforming a good video into a genuinely great one. Don't let your sound be an afterthought. Let it be the powerful storytelling tool it's meant to be.
If you're creating a video, consider the role of sound in telling your story. A custom soundtrack could be the missing piece that takes it from great to unforgettable.