CASE STUDY

FHLBank of Topeka

Banking · Bruning Bank in Nebraska

The Challenge

Our assignment was to craft a visually engaging video for a community bank, Bruning Bank, in Nebraska, intertwining photography to narrate the story. Our approach centered on letting the community express the vitality of their surroundings and emphasizing the significance of a bank deeply ingrained in both the community and its success. Identifying key figures within the bank and the community, we set out to weave a compelling tale of Bruning, Nebraska, and the integral role played by Bruning Bank. Our meticulous planning included a flexible 3-day production schedule, allowing us to adapt the narrative as it evolved and new ideas emerged. Additionally, we captured striking portraits of each participant, intending to leverage them for social media and various marketing materials.

What We Accomplished

Our team demonstrated remarkable agility and adaptability throughout the production process. We engaged with a diverse and inspiring group of individuals and small businesses who passionately shared the narrative of Bruning, Nebraska, and the pivotal role played by Bruning Bank. Through a series of insightful interviews, we skillfully captured the essence of the community.

The abundance of recorded interviews and captivating photographs allowed us to go above and beyond the initial project scope. Our nimbleness enabled the creation of multiple videos, each offering a unique perspective on Bruning and its community bank. This wealth of content not only enriched the primary video but also provided Bruning Bank with a surplus of valuable marketing materials, exceeding the expectations set at the project's onset.

Father and son owners of a local agriculture business standing in their facility, taken during a community bank case study highlighting small-town business support.

The Results

The video was designed for the Regional FHLBank of Topeka meeting where Bruning Bank was to be honored with the 2023 Community Leader Award. We went the extra mile by creating a teaser trailer to build anticipation, a 13-minute centerpiece video for the event, and two 2-minute videos focusing on specific topics. Responding to Bruning Bank's request, we also produced two 30-second television commercials tailored for their marketing use. This comprehensive approach ensured that the video content was not only engaging but also strategically aligned with the recognition and promotional needs of Bruning Bank.

Celebrating Excellence: Bruning Bank, the proud recipient of the 2023 Community Leader Award from FHLBank of Topeka. Join us in this captivating journey as we unveil the essence of Bruning, Nebraska.

Father and son agriculture business owners standing with their local bank owner in a cornfield, showcasing community partnerships in rural Nebraska.

Our 30-second TV commercial spot captures the spirit of Bruning, Nebraska, and celebrates Bruning Bank's dedication to community excellence.

Professional portrait of a community bank CEO in Nebraska, taken during a case study shoot that highlights leadership and personal connection in the banking industry.
Portrait of a homeowner sitting on his porch, taken during a case study for a community bank in Nebraska, highlighting local support and personal connections.
Portrait of a daycare provider standing on a playground, taken during a community bank case study, highlighting local support and services in Nebraska.

Listen closely to the rich history echoing through the words of a community member, reflecting on the legacy established by the Bruning family in 1891.

“I had the pleasure of hiring Scott for half a dozen projects and was greatly pleased by his process and finished work. Scott is a positive presence on set and off, hiring the right crew and controlling each shoot with an easy grace. I'd enthusiastically recommend Scott for any photo or film project.”

-Jeremy T, Creative Director