CASE STUDY
Axel Roze Pets
Fine Jewelry and Fashion
The Challenge
Axel Roze Pets needed to replace their existing Squarespace website with a new Shopify platform to better align with their business goals. The Rhode Island Small Business client believed that transitioning to Shopify would be more in line with other vendors in the pet product space, offering enhanced e-commerce capabilities and attracting more traffic due to Shopify’s robust platform.
The switch was seen as crucial for improving site performance and scalability, ensuring the website could grow alongside the business. Axel Roze Pets needed the website to not only showcase their unique pet products but also drive more engagement, simplify online shopping, and streamline their backend operations. They were looking for a modern, user-friendly design that would boost customer interaction and make managing the site more efficient for their team.
What We Accomplished
The client sought a dynamic and user-friendly website that could compete in a crowded market, while accurately representing the playful yet high-quality nature of their pet products. They needed a solution that would enhance their e-commerce capabilities while communicating their brand’s essence through captivating visuals and functionality.
I collaborated closely with Axel Roze Pets to design and develop their Shopify website. To ensure that the website effectively captured the brand’s identity, I:
Custom Photography: Conducted product photography sessions to create visually consistent and engaging imagery for each product listing. This brought the products to life and gave the website a cohesive, professional feel.
Shopify Web Design: Built the website from scratch, focusing on a clean, user-friendly interface that enhanced the shopping experience. The site was structured to be intuitive for users while allowing the client to manage updates easily.
Creative Collaboration: I wrote all the product descriptions for the website, which the client reviewed and approved, ensuring that the tone and messaging remained aligned with the brand’s vision. This collaboration resulted in clear, compelling product information for customers.
The Results
The new Shopify website successfully elevated Axel Roze Pets’ online presence, resulting in:
Increased User Engagement: The improved layout, along with stunning visuals, encouraged longer site visits and reduced bounce rates.
Boost in Sales: The streamlined shopping experience and professional presentation contributed to an increase in online sales.
Improved Brand Cohesion: The website now reflects the quality and playfulness of the Axel Roze Pets brand, giving it a distinct identity in the market.
This project highlighted how combining professional photography, thoughtful web design, and strategic content can significantly improve an e-commerce brand’s online presence. By working closely with the client and using Shopify’s powerful platform, I was able to create a website that not only met but exceeded the client’s expectations, positioning them for continued growth in their market.
To explore how I can bring similar value to your brand, contact Indermaur Media today.
Go Further
Blog: From Photography to Web Design: Expanding Indermaur Media’s Offerings
“In all the shoots we have worked together, he always brings his ‘A game’. He makes people comfortable and gets the best expression out of them.”
-MaryElle O, Makeup Artist