CASE STUDY
Goldman Sachs 10,000 Small Businesses
Education program in Rhode Island
The Challenge
Our mission was to encapsulate the essence of the Rhode Island 10,000 Small Businesses educational program through compelling video testimonials. In our approach, we opted for a streamlined technique known as Short-Form video production. Drawing inspiration from our expertise in this field (for more insights, visit our page on Short-Form Videos), we embarked on the task, aiming to distill the program's impact into concise yet powerful videos.
What We Accomplished
In a single day, we achieved the remarkable feat of capturing video testimonials from three enthusiastic business owners at three locations in Rhode Island. Our lean production crew, consisting of two 10k associates and me, enabled us to record the testimonials efficiently, gather engaging b-roll footage, and create captivating portraits—all within a brisk 90-minute window.
The Results
The end result was a series of genuine video testimonials featuring actual business owners. They candidly shared their firsthand experiences with the program, shedding light on how it profoundly influenced their personal growth and business success. Importantly, our efficient approach ensured minimal disruption to the busy schedules of these entrepreneurs. Additionally, alongside the standard video format, we tailored vertical videos optimized for their Instagram Feed, enhancing the program's reach and impact across various digital platforms.
Go Further
Michael Healy Designs
Kristen Healy, Vice President and Co-owner of Michael Healy Designs learned the invaluable lesson of working on, not just in, her business, connecting with like-minded peers, and expanding her network of fellow entrepreneurs.
In the vertical video version, Kristen Healy, vice president and co-owner of Michael Healy Designs, learned the invaluable lesson of working on, not just in, her business, connecting with like-minded peers, and expanding her network of fellow entrepreneurs.
Kassumay
Through the 10K program, Kassumay’s founder, Bacary Diatta, learned not only to create great products but also to effectively present them to customers and monetize my passion, leading to business growth and expanding our product line.
In the vertical video version, Through the 10K program, Kassumay’s founder, Bacary Diatta, learned not only to create great products but also to effectively present them to customers and monetize my passion, leading to business growth and expanding our product line.
Revive Therapeutic Services
Akos Antwi, co-founder of Revive Therapeutic Services, established in 2021 to address the shortage of mental health providers, particularly for men. The 10K Small Businesses program transformed her business, equipping them with essential skills like system development, marketing, and accounting, fostering a supportive community of lifelong friends and fellow business owners.
In the vertical version, Akos Antwi, co-founder of Revive Therapeutic Services, established in 2021 to address the shortage of mental health providers, particularly for men. The 10K Small Businesses program transformed her business, equipping them with essential skills like system development, marketing, and accounting, fostering a supportive community of lifelong friends and fellow business owners.
“Scott knows how to work with subjects and models to get the best output. He puts people at ease on set and brings a mature balance to the work, combining experienced planning/preparation and creative spontaneity in the moment, always working to make each project the best it can be.”
-Jeremy T, Creative Director