CASE STUDY
Braveheart Beasts
Equine Connection
The Challenge
Braveheart Beasts is led by a successful young woman who has built a dedicated following in the equestrian community, focusing on Liberty Work, Equine Connection, Positive Reinforcement, and Classical Dressage. Her mission is to forge lasting bonds between horses and humans, guiding her audience through clinics, performances, and online education. With a strong subscription base, she needed a cohesive digital platform to enhance her ability to deliver valuable content seamlessly and expand her community.
The challenge for this Rhode Island small business was to create an engaging and professional online presence that connected her Squarespace website with Kajabi, the ideal platform for managing her subscription-based video library. We aimed to ensure a smooth user experience that would support her business goals and resonate with her audience.
What We Accomplished
We began with a comprehensive discovery session to determine the best digital strategy for Braveheart Beasts. Together, we evaluated whether Squarespace was still the best platform for her website and explored the ideal platform for her growing video library. After assessing her needs, we decided to keep Squarespace for its website capabilities and integrate it with Kajabi, which offered the most suitable features for her subscription-based video library.
We then undertook a major overhaul of the Squarespace site, working closely with a Kajabi developer to create a seamless connection between the two platforms. This integration ensured a user-friendly experience, allowing her subscribers to navigate effortlessly between the main website and the video library, all under one domain.
Beyond technical integration, we produced a captivating introduction video, a welcome video, and a custom opening scene for her class videos. Collaborating on messaging and visuals, we highlighted her expertise and passion, incorporating dynamic drone footage of her working with her horses. This approach not only enhanced the viewer’s experience but also effectively conveyed her brand’s mission and values.
The Results
The new introduction video on her website is both heartfelt and engaging, offering a personal glimpse into what Braveheart Beasts is all about. We also created a welcome video for new subscribers, which plays upon signup, further enhancing the customer journey by making her audience feel connected right from the start.
The integration of Squarespace and Kajabi under one domain streamlined her workflow, allowing her to focus on her passion—sharing Liberty Work and equine education. This seamless connection simplified her operations, provided a consistent brand presence, and empowered her to promote her business more effectively.
Braveheart Beasts now has a strong digital foundation that supports its mission to educate and inspire, helping equestrians forge deep, lasting connections with their horses. The enhanced platform positions her for continued growth and success in the equestrian community.
Go Further
Blog: From Vision to Reality: Creating a Video for a Subscription-Based Business
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