Short-Form Video vs. Traditional Video

Are you looking for a fresh way to connect with your target audience? Look no further than our micro-video service!
Clients have requested a more straightforward video process with a lower budget; I created a video package using an iPhone as the video camera, a high-quality mic, and a crew of myself. I take my years of experience with larger productions to create visually appealing videos with good sound quality and messaging.

If you're searching for a new and effective way to engage with your audience, let us introduce you to our short-form and traditional video production services! At Indermaur Media, we specialize in creating videos that align with your budget and vision. Our clients can choose between a simpler video process that uses an iPhone and professional sound equipment, allowing for more flexibility during location shoots, or a more professional video camera production that includes high-quality microphones and a full production crew. From small-scale productions to large-scale projects, we offer tailored solutions to meet your needs.

Scott is an accomplished producer and director for corporate videos, including compliance training videos, corporate communications, brand messaging, fundraising, storytelling, and education. Indermaur Media has produced noteworthy videos for Business to Business communications. As well, internal corporate videography is part of Indermaur Media's offerings.

Short-Form Video vs. Traditional Video
FAQs

  • Short-form videos, also known as micro-videos, are typically only one to two minutes in length, as opposed to traditional videos, which can be much longer. These micro-videos are perfect for constantly on-the-go individuals who prefer to consume content quickly and effortlessly. Moreover, they are more easily shared than longer videos, making them an optimal choice for social media platforms.

  • The decision ultimately depends on your expectations and budget. A short-form video filmed on an iPhone can be produced quickly and at a lower cost. While the quality may not be top-notch, it is still great for a smartphone video. Suppose you are looking for a good-quality video to convey your message on a smaller budget. In that case, a short-form video may be suitable for you.

    On the other hand, in a traditional video, you can expect a high-quality production with attention to details such as props, clothing, sound, and messaging. The lighting will be well-planned, and a team will work to ensure everything runs smoothly. You may even have access to a teleprompter. The result will be a polished video that reflects positively on your brand and messaging.

  • I've had the pleasure of talking to several business owners who want to create video content but are hesitant due to the high costs of hiring a full production crew and expensive equipment. Luckily, there is a solution: I offer a short-form video product that is cost-effective and high-quality.

    Thanks to my extensive experience in large-scale productions and my professional sound recorder and iPhone camera, I can create high-quality videos with minimal equipment and crew. As a one-person show, I serve as the camera operator, producer, and director to help keep costs low.

    In addition, these video productions are much less disruptive to businesses compared to larger crews and equipment during the actual production. It's worth noting that many individuals and businesses use smartphones like iPhones and Samsungs to share their messaging, so the quality is suitable for most purposes.

  • Yes, the quality can vary depending on the equipment used. When filming with an iPhone, everything appears in focus, but a professional video camera can blur the background for a more cinematic effect. Working with a crew with traditional prodessional equipment also allows for optimal lighting to highlight the subject. Additionally, the sound equipment used for traditional videos is of higher quality, but for short-form videos, I still use top-notch sound equipment.

  • Yes, absolutely! Our team can add title cards, stock images and video clips, music, and lower thirds to your short-form videos. Additionally, our team, who typically works on larger productions, will also be editing your micro-videos.

    In the simplest form, a lower third is a text title or graphic overlay placed in the lower region of the screen.

Differences between Traditional video and Short-Form Videos

Traditional video products create a higher quality video. Short-form videos require less crew and are more streamlined to keep with a smaller budget.

Traditional Video - This video footage was captured using top-of-the-line equipment, including a professional camera, sound gear, and lighting. The background is intentionally blurred, creating a beautifully lit, focused portrait of our subject. This video serves as an excellent example of the incredible results that can be achieved by a skilled video production team. Naturally, a longer, more elaborate production like this comes at a higher cost than a short-form video offered by Indermaur Media.

Short-form videos - I made this video using my iPhone, a professional mic, and experienced guidance from myself, Scott Indermaur. The video is great quality overall, with the entire frame in focus. The sound is also of high quality, with good composition and simple lighting from the available environmental lighting. It's a great demonstration of how an experienced camera operator and producer can achieve excellent results with minimal production value. As a result, the cost of production is lower.

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