From Photography to Web Design: Expanding Indermaur Media’s Offerings
Recently, I had the pleasure of working with Axel Roze Pets to transition their website from Squarespace to Shopify. This project was an exciting opportunity to build a brand-new e-commerce site and contribute to their visual marketing with fresh photography for their marketing materials and expo booths. The new Shopify site now features around 100 items, making it easier for customers to navigate and shop for their unique offerings.
Why Shopify?
Over the years, I've had the chance to work with many different website platforms. Still, when it comes to selling products online, Shopify stands out. Its robust e-commerce capabilities and user-friendly interface make it an ideal choice for businesses looking to increase their online sales. In fact, the last two clients for whom I created Shopify sites have already seen an uptick in sales since their new sites went live this year. For anyone considering a switch, I highly recommend Shopify as a platform that can grow with your business.
A Journey from Photography to Web Design
My journey began with a deep passion for photography, which naturally evolved into videography. These visual arts have always been at the core of Indermaur Media and continue to be my primary focus. However, my experience in visual storytelling and extensive work in online marketplaces and e-commerce have given me a unique perspective on web design. This isn't just about creating a website; it's about crafting an online presence that tells a story, captures attention, and drives growth.
While I remain fully dedicated to photography and video, I've also found that my skills in these areas give me a leg up in designing websites that truly resonate with small business owners and their customers. I understand the nuances of visual appeal, branding, and user experience, which are critical for a successful small business website. My expertise with online marketplaces and e-commerce further enhances my ability to create platforms that look great and function seamlessly to boost sales.
I've been selectively taking on new website clients, not as a replacement for my visual work but as an expansion of Indermaur Media's offerings to help businesses grow. This holistic approach ensures that every aspect of your business's online presence—from visuals to functionality—works harmoniously to support your goals.
Ongoing Support with My Web Maintenance Package
My support doesn't end there after your website is up and running. I offer a comprehensive web maintenance package to ensure your site remains fresh, secure, and fully optimized. I work with clients on a retainer basis to update their websites as needed, whether it's adding new products, updating pages, or making adjustments based on the latest trends.
Once a year, I conduct a full audit of my client's site to make more significant changes and ensure it continues to meet your business's evolving needs. Throughout the year, I'm readily available to answer questions, provide updates on trends to enhance their online presence, and assist with content creation.
I also help clients develop and maintain blogs to keep their sites dynamic and engaging. Some even call me their "accountability coach" because I check in monthly to discuss updates and new opportunities. I'm proactive in working with clients on Shopify and Squarespace, ensuring their websites continue to grow alongside their businesses.
As an added benefit, clients who utilize my web maintenance package also receive a discount on my visual services. This includes photography and videography, helping to create consistent and compelling visual content that aligns perfectly with your website and overall branding. It's just one more way I strive to support the growth and success of your small business.
Let's Talk About Your Website
Whether you're just starting or looking to revamp your existing online presence, I'd love to help. This is the first time I'm sharing on my website that I have offered web design and development services for years, and I'm eager to work with more businesses to bring their vision to life. Contact me today if you're considering a new or updated website or need expert advice. Let's talk about how we can create something that looks great and drives your business forward.
Also, explore more with this case study.